Working the most famous tennis brand
Respecting the tradition of a brand whilst embracing modernity can involve treading a fine line. Helping on the pitch to imagine the various hospitality spaces within Wimbledon, I created a coherent array of identities. As well as giving each space its own sense of place I worked on the event guidelines and assited the 3D designers by providing the 2D graphics they needed to bring the pitch to life.
Working with TBA