Rumaila_01Rumaila_01

Rumaila
Supporting a crucial business 

Where a shift in culture is required on a massive scale, the assistance of design and branding can help to change the picture entirely. Rumaila needed a new identity, reflecting the hopes for renewal and change for a better Iraq. Historical, cultural and emotional factors applied to this piece, summing up the levels of pride and respect in the field and its workers.

Such a huge project required many strands of design, interior and exterior communications. I helped create research pieces, safety campaigns, regular newsletters, exhibition work, wayfinding systems as well as the brand building that comes as standard.

Rumaila. Working at Pulse Brands.

Rumaila_02Rumaila_02
Rumaila_03Rumaila_03
Rumaila_04Rumaila_04
Rumaila_08Rumaila_08
Rumaila_09Rumaila_09
Rumaila_10Rumaila_10